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All breakouts
11.1Silent UGCSocial Proof hookEcommerce
Hook
Viral blankets back at Pepco!
@pepco
829.1K followers · usually 218.7K views a post
Views
2.4M
Likes
3.2K
Comments
27
Shares
300
Promoted product
Pepco HOME BLANKET
Why it worked
The video leverages the 'viral' status of the product and the recognizable brand 'Pepco' to create urgency and encourage immediate action, tapping into consumer desire for trendy and popular items.
Summary
The video shows a person holding up several soft and warm blankets from Pepco. The on-screen text announces that viral blankets are back at Pepco, encouraging viewers to visit the store.
Structure
- 1Showcases viral blankets
- 2Highlights softness and warmth
- 3Announces return to Pepco
- 4Encourages viewers to visit Pepco
Product placement
Pepco HOME BLANKET - Acts: Sells blankets. Removing it would change what happens in the video.
Call to action
Run to Pepco
Original caption
So soft and warm - perfect for wrapping yourself up in! 🌯 But first, run to Pepco. #Pepco #viral #blanket #autumn #trend
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