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17.7Silent UGCStory Open hookEcommerce
Hook
When everyone is enjoying summer, but you prefer autumn 🍁
@pepco
827.1K followers · usually 218.7K views a post
Views
3.7M
Likes
1.7K
Comments
23
Shares
46
Why it worked
The video uses a relatable sentiment about preferring autumn over summer, combined with cozy visuals, to create an engaging and shareable piece of content.
Summary
A woman walks through a store, wrapped in a blanket and holding a mug and bowl. She smiles and appears to be enjoying the items as if preparing for autumn.
Structure
- 1Woman walks through store wrapped in blanket
- 2Holds up a mug and bowl
- 3Smiles and looks content
- 4Prepares for autumn
On-screen text
When everyone is enjoying summer, but you prefer autumn 🍁
Original caption
At Pepco, we don't ask, we understand. 🙌 #Pepco #trend #autumn #inspo #accessories
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