Why it worked
The video likely performed well due to its relatable "day in the life" format, showcasing a popular drink from a well-known brand. The clear on-screen text and satisfying visual of the drink being made would have contributed to its engagement.
Summary
The video shows the process of making an iced americano at Starbucks. It starts with a pre-made iced coffee, then adds vanilla syrup and multiple espresso shots. Water and ice are added to complete the drink, and nutritional information is displayed.
Structure
- 1Making an iced americano
- 2Adding vanilla syrup
- 3Adding espresso shots
- 4Adding water and ice
- 5Displaying nutritional information
Product placement
Starbucks cup (appears, removing it would not change what happens in the video)
On-screen text
Day 95 of making interesting
drinks
Today's drink: iced americano
3 pumps of vanilla
11 espresso shots
Queueing shots 🥺🥺
WATERrrr
Iceeeee
All doneeee 🥺🥺
Roughly 70 calories, 15 g of sugar
and
690 mg of caffeine