Promoted product
Starbucks drink
Why it worked
The video taps into the trend of over-the-top, indulgent "secret menu" or custom Starbucks drinks, appealing to viewers' curiosity and desire for extreme creations. The detailed, step-by-step visual demonstration, combined with the shocking calorie and sugar count, creates a "train wreck" viewing experience that drives engagement.
Summary
The video shows a Starbucks barista creating an elaborate, high-calorie drink. The process involves layering whipped cream, cold foam, chocolate and caramel drizzles, marshmallow and mocha syrups, espresso shots, and finally topping it with whipped cream and more drizzles and cookie crumble. The final product is presented with its estimated calorie and sugar content.
Structure
- 1Showcasing the drink's creation process
- 2Adding various syrups and drizzles
- 3Adding espresso shots
- 4Adding ice and sweet cream
- 5Topping with whipped cream and drizzles
- 6Revealing the final product and its nutritional info
Product placement
Starbucks (appears): A Starbucks logo is visible on the cup. The video is filmed in what appears to be a Starbucks. The drinks and syrups are consistent with Starbucks offerings. Removing it would not change what happens in the video. Starbucks (acts): The barista is making a drink using Starbucks ingredients and equipment, implying the context of a Starbucks drink. Removing it would change the context of the drink being made. Starbucks (appears): The espresso machine is a Starbucks branded machine. Removing it would not change what happens in the video.