Day 2k of making interesting drinks

@jlala74

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SoundTikTok sound · Jelly Fish Jam

Promoted product

Starbucks Pumpkin Spice Latte

Explore our menu of handcrafted drinks, order ahead, sign up for Starbucks® Rewards, manage your gift card and more.

Why it worked

The video taps into the popular 'secret menu' or 'customization' trend for well-known beverages, appealing to viewers' curiosity about extreme or indulgent drink creations. The excessive amounts of ingredients and the final calorie count create a sense of shock value and shareability.

Summary

The video shows the creation of a highly customized Starbucks drink, starting with a large amount of pumpkin sauce, followed by white mocha, sugar-free caramel, espresso shots, half and half, ice, whipped cream, and extra caramel drizzle. The final drink is presented with its estimated high calorie and sugar content.

Structure

1Showcasing the drink and its theme
2Adding pumpkin sauce
3Adding white mocha and sugar-free caramel
4Adding espresso shots

Original caption

Introducing PUMPKINNNNNN 🎃#fyp #foryoupage #starbucksdrinks #starbucks #sbux

More from @jlala74

Product placement

Starbucks (appears) - The logo is visible on the cup. Removing it would not change what happens in the video. Hiland (acts) - The brand name is visible on the half and half container. The product is used to make the drink. Removing it would change what happens in the video.

On-screen text

Day 2k of making interesting drinks Pumpkin edition 🎃🍂 14 pumps of PUMPKINNNNNN 11 pumps of white mochaaaa 3 pumps of sugar free caramel 2 shots 2 Espresso Queuingggg Ratioooo Mix mix mix Xxxxxxtraaa caramel Hiland FRESH HALF & HALF Half and half Iceeeee Whipped creammmm More caramel ofc All doneeee 🎃🍂 Roughly 1800 calories and 170 grams of sugar 🤪