I'm not a natural blonde

@johnfrieda

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SoundTikTok sound · original sound - johnfrieda

Promoted product

John Friedajohnfrieda.com

Find the perfect John Frieda hair care product for your exact hair type and texture. View our collection of hair products to suit your needs.

9 videos

Why it worked

The video effectively showcases a tangible transformation over a short period, using a popular hair care brand. The creator's personal experience and clear before/after results make the product's efficacy believable and aspirational.

Summary

The creator shares her experience using the John Frieda Go Blonder hair lightening range over two weeks. She demonstrates the products and shows a before and after comparison, highlighting the increased lightness, thickness, and shine of her hair.

Structure

1Introduction to the struggle of maintaining blonde hair
2Introduction of John Frieda Go Blonder products
3Demonstration of product usage (shampoo, conditioner, spray)

Original caption

The Go Blonder results speak for themselves🤫✨ 2 weeks, 3-4 shades lighter @Leximackeown

More from @johnfrieda

Product placement

John Frieda Go Blonder Shampoo: Acts to gently cleanse and lighten blonde hair. Removing it would change the video's outcome. John Frieda Go Blonder Conditioner: Acts to nourish and lighten blonde hair. Removing it would change the video's outcome. John Frieda Go Blonder Lightening Spray: Acts to lighten blonde hair. Removing it would change the video's outcome.

Call to action

Check out Go Blonder with John Frieda

On-screen text

before 2 weeks later

Transcript

I'm not a natural blonde. And I know what you're thinking, blondes have more fun. But I just feel like sometimes those natural blondes aren't giving the same hair care and products like the rest of us. Until now. Let me introduce you to my good friend John Frieda. He is here for all blondes this summer. With the new Go Blonder range. I'm not just gonna tell you guys how good these products are, I'm gonna show you. Two weeks to turn my hair three to four shades lighter. I feel like I've set a good challenge. Let's go. Just because I'm switching up my hair routine doesn't mean I need to compromise on my salon blow dry. So no matter where I went, Go Blonder was in the bag. I used the shampoo as normal, leaving it to sit a bit longer on my hair. I massage the conditioner evenly onto my scalp during each wash. As for the lightening spray, make sure to coat the hair when wet and then blow dry the product into your hair. So this is me three washes in when I really started to notice the uplift on my hair color. Here's the before and after. Not only is my hair gonna up three to four shades lighter, it is also so thick and shiny and healthy. I mean, look at her. If I could convince you to do one thing this summer, it's Go Blonder with John Frieda.