The one thing I never travel without...

@johnfrieda

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SoundTikTok sound · Luxury, Elegance, Refined

Promoted product

John Friedajohnfrieda.com

Find the perfect John Frieda hair care product for your exact hair type and texture. View our collection of hair products to suit your needs.

9 videos

Why it worked

The video uses a common travel scenario to showcase a product that solves a relatable problem (maintaining hair volume while traveling). The quick demonstration and aesthetic appeal likely resonated with viewers.

Summary

The video shows a person preparing for their day while traveling. They start by using John Frieda Volume Lift hairspray to style their hair, then get dressed and put on sunglasses.

Structure

1Waking up in a hotel room
2Using hairspray for volume
3Getting dressed
4Styling hair and putting on sunglasses

Original caption

Your sign to pack a little extra volume for your next trip @Albert Aggerbeck 🤩 #JohnFrieda #VolumeLift #VoluminousHair #Volume

More from @johnfrieda

Product placement

John Frieda Volume Lift: ACTS - it is a hair spray that the creator uses to add volume to their hair. Removing it would change the video's outcome. John Frieda: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video.