Now in the summer

@amechimadu

952.3K followers · usually 122.8K views a post

Views

13.2M

Likes

37.0K

Comments

337

Shares

657

SoundTikTok sound · original sound - amechimadu

Promoted product

L'Oréal Elvive Growth Booster

Explore the Elvive hair products range by L'Oréal Paris. Treat your tresses with Elvive shampoos, conditioners, hair products, masks and more. Browse now! | P5

Why it worked

The video effectively uses a relatable seasonal hair change problem to introduce a specific product solution. The clear demonstration of a three-step routine makes the product's benefits tangible and easy to understand.

Summary

The creator demonstrates how their hair color and density changes with the seasons and introduces the L'Oréal Elvive Growth Booster range as a solution. They show the shampoo, conditioner, and serum being used as part of a three-step routine to achieve thicker and denser hair.

Structure

1Seasonal hair changes
2Introduction to L'Oréal Elvive Growth Booster
3Demonstration of shampoo and conditioner
4Application of serum

Original caption

ad switching hair care because I take this game serious @L'Oréal Paris UK #hair

More from @amechimadu

Product placement

L'Oréal Elvive Growth Booster Anti-Fall Shampoo (ACTS - used to wash hair, reduces hair loss, makes hair thicker and denser; removing it would change the video's narrative about hair care routine). L'Oréal Elvive Growth Booster Anti-Fall Serum (ACTS - applied to scalp to reduce hair loss and make hair thicker and denser; removing it would change the video's narrative about hair care routine).

On-screen text

L'OREAL PARIS ELVIVE SULPHATE FREE GROWTH BOOSTER ANTI-FALL SHAMPOO REDUCES HAIR LOSS 1.8% GROWTH & STRENGTH COMPLEX WITH AMINO ACIDS HAIR PRONE TO FALL & BREAKAGE 3 WEEK TREATMENT

Transcript

Now in the summer my hair goes from black to brown. And then when winter comes around, it goes back to black and loses a little bit of density. Which is why my hair care changes to the L'Oréal Paris Elvive Growth Booster range. Because in three simple steps, shampoo, conditioner and serum, are we able to keep my luscious locks feeling thicker and denser than ever?