The video effectively breaks down a common and successful TikTok marketing tactic, providing actionable insights into how to frame product comparisons to drive sales. By revealing the underlying psychological mechanism, it offers viewers a valuable strategy they can implement themselves.
Summary
The video explains a marketing strategy for TikTok Shop affiliates, focusing on the "this or that" format. It demonstrates how creators can subtly sell products by framing a comparison between two similar items, guiding the viewer to choose one over the other by highlighting shared features and a favorable price difference.
Structure
1Introduction to the "this or that" format on TikTok Shop
2Explanation of the psychological trick behind the format
3Comparison of two Ninja slushy makers, highlighting features and price
4Demonstration of the new Ninja model's advantages
5Discussion of sales tactics like price anchoring and scarcity
6
Original caption
Part 2/5 of the current viral frameworks for TikTok shop affiliates. Follow for part three and check out the link in my bio for a free training on TikTok Shop #tiktokshopaffiliate #tiktokshop #content #framework
More from @c.j.weber
More breakout videos from this creator.
Conclusion on how to effectively use the "this or that" format
Product placement
Ninja: This is a brand of kitchen appliances. It ACTS in this video as the subject of a comparison between two slushy makers. Removing the name would change what happens in the video.
Call to action
check out the link in my bio for a free training on TikTok Shop
On-screen text
2.7M
Transcript
So what's the better slushy maker? Should you go with a Ninja Slushy or the Ninja Slushy Pro? These this or that videos are everywhere on your feed right now and they look like honest reviews. But the crazy thing is, these can be some of the highest converting formats on TikTok shop. But most people copying them have no idea what they're doing. So let me explain it to you. Remember the setup. Once you have the foundations down and you're doing 5 to 10k per month, the next step isn't more fundamentals. It's understanding the formats that are crushing right now so you can make your own instead of copying them line for line. Last video was reverse psychology. Today is this or that. Save this and follow so you get all five. Okay, let's watch the very first line again. So what's the better slushy maker? Should you go with a Ninja Slushy or the Ninja Slushy Pro? There. That's the whole trick right there. He's not trying to convince you to buy one. He's asking you which one should buy. And now you're already in the market. You're just comparing two versions trying to decide which one you want to get. Then let's watch the middle. Both make slushies in 20 minutes or less and neither one requires ice. Both have large 80 ounce vessels and they both come apart really easy to clean. They both, they both, a neutral comparison, right? Every they both is just a selling point. He's actually selling the products at the same time while sounding totally objective. And then at the end, we'll see how he separates them. When you're done, pour your mix in up top, select your preset setting, adjust how thick you want your slushy and then you're done. So on the older model, you only have two preset settings. But on the new one, you actually get five. Slush, spike, frappe, milkshake and juice. So this one is normally $320 and the new one is normally $350. So somehow the new one is cheaper than the old one and it has way more features. Ninja is running a really big sale on this one and you can actually get it cheaper than the older model. The only problem is they've already been selling like crazy. Price anchor and scarcity classic. It's not about quick. But if you still see the link at the bottom of this video, you can get one before they're all gone. The framework isn't comparing two products. That's literally just the costume. The real engine is the moment you frame something as this or that. You're flipping the viewer's brain from 'should I buy this' to 'which one should I buy?' So now the sale is already one. You're just subtly routing them to one of the options. And then when you're listing the shared features instead of making one seem completely better than the other, you're staying objective and making it not seem like you're selling something. And then you steer them slowly with any feature differences and maybe a price anchor on top of somehow the better one is cheaper. You're going to close them. Copycats just point a camera at two product lists, then wonder why nothing sells. Because they're copying the format, not the mechanism. This or that. It's a sales sequence that already decided you're buying. It just helps you pick which one. Now that you know how it works, save this, rebuild it on your own and don't miss part three.
