This video did

This video did 10 million views in 10 days and is a master class on selling without ever really selling. Save this so you can come back to it and follow so you don't miss because I post stuff like this all the time. Let's break it and you could do something similar on your own. How do immediately go from a 6 to a 9? I was dude, this is how I would immediately take myself from a 6 to a 9. So first thing, this is how to a nine identity based selling. She is not necessarily selling the cologne. She is selling the status of becoming a nine. This is the cheat code to the female brain called insider. The product is not a purchase, like secret knowledge. I know this because I'm a wedding photographer. This is actually called borrowed authority, but a wedding photographer is not like, you know, a cologne store. A wedding photographer do with cologne, like builds more trust. I'm around people all day on the most important day of their lives when they're wearing the most important fragrances. So again, none. Perfumes that they've ever worn. Nothing does to the girls what this stuff does to the girls, okay? I'm not kidding you when I say every other person who hugged this room was asking him what. Social proof. Everybody who hugged asking him what. Also third party reactions. The way that everyone was entranced by his smell, okay? This will immediately level you up and I'll tell you exactly why. Immediately level you up, demonstrating the social proof opposed about what it smell like. This has like a fruitier, lighter scent to it, okay? It's not screaming I'm a man. I'm a man. Face is contrast. She's creating a villain without you even noticing it. Nobody likes the that kind of headache. So she's framing against that and alternative face, right? It's not like stats in like my dad wears. It smells so good, but it's just got like air to it. You smell expensive. You smell confident. This is pure sensory to identity transfer. Is not necessarily what she's selling, being perceived as expensive and confident is what she's selling. If I was a dude, I'm telling you right now this shit is dangerous with the ladies. It's another emotional payoff right before about to ask you to purchase. The price point. Super simple CTA. You don't. The CTA as all the work leading up to what sells the product. This. And comment down for more.