What is the difference between TikTok shop retainers and usage rights as an affiliate?

@c.j.weber

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Content Economy Traininghttps://www.joincontenteconomy.com/training?utm_source=tiktok&utm_medium=bio ↗

Why it worked

The video provides clear, actionable advice on a common dilemma for TikTok creators, using a direct comparison and practical tips that resonate with their business goals.

Summary

The video explains the difference between TikTok shop retainers and usage rights for creators. It advises creators to prioritize retainers first, offering a free usage period for ads to build relationships before pitching usage rights.

Structure

1Define retainer vs usage rights
2Explain retainer: flat fee for posting
3Explain usage rights: ads on meta platforms
4Advice on charging for usage rights (monthly vs perpetuity)
5Recommendation: prioritize retainers, offer free trial
6Build relationships first, then pitch usage

Product placement

TikTok Shop: ACTS - The platform where creators post videos and brands run ads. Removing it would change the context of the video. TTS: ACTS - Refers to Text-to-Speech, a feature or technology used in video creation. Removing it would change the context of the video.

Original caption

What is the difference between TikTok shop retainers and usage rights as an affiliate? ##tiktokshop##tiktokshopaffiliate##ugc##branddeal

More from @c.j.weber

On-screen text

Retainer VS Usage for TTS (Which should you do?)

Transcript

What is the difference between TikTok shop retainers and usage rights as an affiliate? So a retainer is you posting the videos on TikTok shop for a flat fee. Usage rights is you allowing the company to take your videos and run them as ads typically on meta, which is Facebook and Instagram. Couple things to look out for for usage rights. Try to charge monthly opposed to in perpetuity, meaning allowing a company to have your video for life. If you can charge monthly, you have checks coming in every single month as long as your ads are performing. In my opinion, creators should go for retainers first. What you can do is allow the company to have free usage rights for your ads for the first 30 days when you're pitching a retainer, the retainer deal way more appealing to the company because you're giving them something for free for the first 30 days. If they like your content, then you can start charging them for usage. So the big thing here is just build relationships first through retainer, then you can pitch usage unless you already have a retainer for a company or really good GMV for the company, then you can pitch them usage right away.