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17.6Silent UGCOther hookLifestyle
Hook
Outfit details >>
@offhours.jz
4.5K followers · usually 1.5K views a post
Views
26.0K
Likes
1.7K
Comments
66
Shares
22
Promoted product
Old Navy X The Devil Wears Prada Cerulean sweater
Why it worked
The creator leverages a popular 'outfit of the day' format, showcasing multiple identifiable brands and items, which appeals to viewers interested in fashion and shopping. The inclusion of sale information further incentivizes engagement and potential purchases.
Summary
The creator shares details of their outfit, including a blue sweater, olive pants, sandals, and various accessories. They also showcase their breakfast and coffee, highlighting specific brands and where to purchase them.
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Transcript, structure and on-screen text
5 beats and 17 lines of on-screen text — the parts you need to write your own version.
Original caption
@madewell @abercrombie & fitch @Old Navy #whatimwearing #whatimwearingtoday #abercrombie #ootddetails
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