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16.4Text-HeavyContrarian hook
Hook
Charging more is more ethical than charging less.
@thelunamethod
1.4K followers · usually 964 views a post
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15.1K
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184
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Why it worked
The post likely resonated by presenting a counter-intuitive but well-reasoned argument about pricing, which is a common pain point and discussion topic for service providers.
Summary
The creator argues that charging more for services is more ethical because it allows for a better client experience and higher quality service. The second slide challenges viewers to prove this argument wrong.
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Transcript, structure and on-screen text
3 beats and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Charging more is more ethical than charging less. Here’s my argument. The more margin you have, the more value you can put back into the client experience. Better hair quality, customized hair extension installs, one client in the salon at a time instead of three, quality time… Education that isn’t rushed. Feedback that isn’t automated. Qualified trainers. Dinner together after class. A space that doesn’t feel chaotic. When every dollar is already spoken for, something gets cut. Usually it’s time and quality. Price isn’t just what you charge. It’s what your business is capable of delivering. If your pricing allows you to create a safer, more intentional, more educational and more personalized experience… I’d argue that’s a more ethical business than one built on rushing people through the door just to survive. Disagree if you want. But tell me why 🫣 @thelunamethod Patent Pending hair extension education for hairstylists is coming to BOSTON! #thelunamethod #hairextensions #handtiedextensions #hairextensioneducation #hairscience
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