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@thobesori — 1,662x breakout selling Bilt | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

1.7K×Talking HeadListicle hookFinance

Hook

Products I will always defend

@thobesori

8.6K followers · usually 654 views a post

Views

1.1M

Likes

123.2K

Comments

2.3K

Shares

824

SoundTikTok sound · original sound - thobesori

Promoted product

Biltbiltrewards.com

Bilt is the membership program for where you live, transforming housing payments into valuable rewards while connecting members with exclusive benefits in their neighborhood.

3 videos3 creators→

Why it worked

The video uses the 'listicle' format to build trust by associating a financial product with universally liked, non-controversial consumer brands.

Summary

The creator lists six products he is loyal to, ending with the Bilt credit card. The video uses a simple list format to build credibility through relatable consumer choices.

Structure

1Hook with on-screen list
2Rapid-fire list of consumer products
3Final mention of Bilt credit card
4

Original caption

I will defend the last one until someone shows me a better option

More from @thobesori

More breakout videos from this creator.

Subtle endorsement of the product

Product placement

Bilt Palladium credit card is mentioned as the final item in a list of trusted products.

On-screen text

Products I will always defend 1. Dawn dish soap 2. Youtube premium 3. Scion 4. Panda express 5. Costco membership 6. Bilt Palladium

Transcript

Products I will always defend. 1. Dawn dish soap. 2. YouTube premium. 3. Scion. 4. Panda express. 5. Costco membership. 6. Bilt Palladium.

Number 5 has stopped my snoring and made sleep 10x better tbh

5.3Mviews·@thobesori

I’d happily pay for these again and again

941.3Kviews·@thobesori

Number 5 has been an essential part of my desk for 6 years now

Having number 5 in your early 20s is one of the best ways to get ahead financial

Having number 5 is literally a transformative experience in my home

DAY 53 of saving $12,000!! You never know how important having a savings account

27.9Kviews·@thobesori

Your Roth IRA is a great tool to have but if there are other things you’d like t

25.1Kviews·@thobesori

3 things that are completely worth your money if you will be moving soon

Number 1 might change your life for the better if you just trust me here

DAY 55! Having those days where you spend no money at all gotta be one of the be

It really is that simple on how to approach paying off debt

These banks are where I would look first if I were wanted to open a high yield s