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38.5Talking HeadContrarian hookFinance
Hook
Not maxing my Roth IRA this year
@thobesori
8.6K followers · usually 654 views a post
Views
25.1K
Likes
784
Comments
67
Shares
15
Why it worked
The creator's vulnerability and honesty about not adhering to their own financial advice creates relatability and encourages engagement through comments and discussions.
Summary
The creator admits they are not maxing out their Roth IRA this year, despite being a personal finance creator. They explain that while the benefits are amazing, sometimes other life experiences or savings goals take priority.
Structure
- 1Admitting not maxing Roth IRA
- 2Acknowledging it's embarrassing for a finance creator
- 3Stating they don't max it themselves
- 4Explaining other priorities like travel
- 5Confirming they still contribute, just not maxing out
Product placement
Roth IRA: a retirement savings account that allows after-tax contributions to grow tax-free. It ACTS as a savings vehicle. Removing it would change the topic of the video.
On-screen text
Not maxing my Roth IRA this year
embarrassed to admit
as a personal
finance creator
is that you
max your roth
ira every single year.
i personally don't
even do it myself.
the benefits are
amazing to max
it every year.
numbers crunch every
single time.
but sometimes i
to japan.
sometimes there are
other things going
on that i would
rather be saving
i'm still gonna
put money into
but i'm not
gonna max it
every single year.
Original caption
Your Roth IRA is a great tool to have but if there are other things you’d like to save for or experience in life, just go for it
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