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The video effectively uses a native mention strategy by showcasing a variety of visually appealing merchandise tied to the creator's established characters and novel. The creator's enthusiasm and clear presentation of each item, along with a direct call to action to check the bio link, likely drove engagement and sales.

The creator showcases various merchandise items related to their "CaFae Latte" collection and their debut novel "Citadel." These items include magnets, stickers, notebooks, and a cookbook, all featuring characters from their work. The creator directs viewers to their bio link for purchasing information.