I looked into doing a franchise, and I was one signature away and I decided against it.

@joshyorkgg

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Selling · Agency / Service

GYMGUYZseen in 6 videos →https://www.gymguyz.com/ ↗

Why it worked

The video uses a high-tension 'debate' format that immediately addresses a common pain point (the high cost of business) before offering a counter-intuitive solution, establishing the expert's authority.

Summary

A creator discusses the high financial risks and potential pitfalls of investing in expensive franchises. A franchise expert then counters this by explaining that there are affordable franchise options available for those who know where to look.

Structure

1Creator shares a personal story about avoiding a costly franchise
2Creator lists the financial risks of traditional franchising
3Expert interrupts to challenge the creator's perspective
4Expert explains that affordable franchise options exist
5Expert offers a call to action for consultation

Product placement

The expert is wearing a branded GYMGUYZ shirt throughout the second half of the video.

Original caption

Do your own research when it comes to investing into franchising. Figure out what drives and motivates you as far as industry and then look into all the costs and fine print.

More from @joshyorkgg

Their other posts in the index, biggest breakout first.

Call to action

If you need some help, give me a call.

On-screen text

I LOOKED INTO DOING A AND I WAS ONE SIGNATURE AWAY AND I DECIDED AGAINST IT. THE COST IS THROUGH THE ROOF. IT WAS LIKE, $500,000 TO $700,000, USUALLY THOSE LEASES ARE LIKE 5 TO 7 YEARS. WHAT ARE YOU GOING TO DO IN THE EVENT THAT BUSINESS IS NOT DOING WELL. YOU'RE $600,000 IN THE HOLE, YOU HAVE A MONTHLY PAYMENT OF $5-6,000 A MONTH. THE BUSINESS IS LOSING MONEY, YOU'RE DEALING WITH EMPLOYEES WHO ARE QUITTING. A FRANCHISE IS SOMETHING YOU DO AND YOU'RE LIKE, "I COULD AFFORD TO LIGHT THIS MONEY ON FIRE, AND I WOULDN'T EVEN CARE." MAN, YOU'RE LOOKING INTO THE WRONG FRANCHISE. NOT ALL FRANCHISE COST THAT MUCH MONEY. DO YOU KNOW YOU CAN GET SOME FRANCHISES FOR $20-30,000? LIKE I MEAN ALL IN. YEAH, YOU'RE NOT GOING TO BE ABLE TO MAKE MASSIVE AMOUNTS OF REVENUE. BUT THERE'S ALL DIFFERENT TYPES OF FRANCHISE OUT THERE. YOU'RE JUST LOOKING IN THE WRONG DIRECTION. IF YOU NEED SOME HELP, GIVE ME A CALL.

Transcript

I looked into doing a franchise, and I was one signature away and I decided against it. The cost is through the roof. It was like $500,000 to $700,000. Usually those leases are like 5 to 7 years. What are you going to do in the event that business is not doing well? You're $600,000 in the hole, you have a monthly payment of $5-6,000 a month. The business is losing money, you're dealing with employees who are quitting. A franchise is something you do and you're like, "I could afford to light this money on fire, and I wouldn't even care." Oh my god. You, my man, you're looking into the wrong franchise. Not all franchise cost that much money. Do you know you can get some franchises for $20-30,000? Like I mean all in. Yeah, you're not going to be able to make massive amounts of revenue, but there's all different types of franchise out there. You're just looking in the wrong direction. If you need some help, give me a call, all right? See ya.

In the early days of business it’s not about saving money, it’s about NOT spendi

469

GYMGUYZ

180.7Kviews@joshyorkgg

This is spot on info but he didn’t talk about the rest that goes into it. The up

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GYMGUYZ

10.2Kviews@joshyorkgg

Here are some important tips for those who are looking into franchising.