Why it worked
The video taps into the popular 'soft girl' aesthetic and 'that girl' morning routine trend, showcasing a visually appealing and aspirational skincare ritual. The use of multiple popular, aesthetically pleasing products likely resonates with a target audience interested in beauty and self-care.
Summary
The video shows a morning skincare routine featuring several products. It begins with waking up and applying a peeling ampoule, followed by a cleansing foam, a moisturizing cream, and under-eye patches. The routine concludes with lip gloss application.