Why it worked
The video uses a relatable "buy or bye" format common on TikTok, showcasing the fitting room experience and common shopping dilemmas. The creator's direct address to the camera and clear decision-making process make it engaging.
Summary
The creator is in a Kohl's fitting room trying on different outfits. She shows a white top and denim shorts, deciding against them because they are not the right size. She then tries on a denim dress, liking it but unsure where she would wear it. Finally, she tries on a white top with an open back, which she also decides against.
Structure
- 1Trying on clothes at Kohl's
- 2Deciding against denim shorts due to size
- 3Trying on a denim dress and questioning its wearability
- 4Trying on a white top with an open back and deciding against it
Product placement
Kohl's: ACTS - it is the store where the creator is shopping for clothes. Removing it would change the context of the video. Kohl's: APPEARS - it is mentioned in the on-screen text and creator's caption. Removing it would not change what happens in the video.
On-screen text
Buy or bye at Kohl's
Bye 👋 like but need size 0
Love but where would I wear it??
Currently looking if they have a smaller size
Bye 👋 love an open back 🤍