BUY OR BYE + new styles

@lovekaileyemma

1.4K followers · usually 1.2K views a post

Views

106.7K

Likes

20.8K

Comments

49

Shares

378

SoundTikTok sound · Echo

Promoted product

Hollister

give your clothes a good story

45 videos20 creators

Why it worked

The video uses a popular 'buy or bye' format, which is engaging for viewers interested in fashion hauls and try-ons. The creator's personal opinions and clear decisions on each item make it relatable and easy to follow.

Summary

The creator visits a Hollister store and tries on several outfits. She evaluates a navy blue top and a pink plaid top, ultimately deciding to buy the pink plaid top. She also tries on fold-over jeans but decides they are not her style.

Structure

1Entering Hollister store
2Trying on navy blue top
3Trying on pink plaid top
4Trying on fold-over jeans
5

Original caption

i ended up getting the pink plaid top i loved the pattern too much @hollister #hollisterco #hollistertryon #buyorbye #shopaholic #microinfluencer

More from @lovekaileyemma

Product placement

Hollister: APPEARS - The store's name and logo are visible on the storefront. Removing it would not change what happens in the video. Hollister Co.: APPEARS - Mentioned in the caption as a hashtag. Removing it would not change what happens in the video.