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Bloomseen in 56 videos →
158Talking HeadProblem Callout hook
Hook
hubby and i make 180k combined, 2 kids and one unexpected $500 expense would still wreck us
@k.l.e.a.n.n
1.1K followers · usually 4.9K views a post
Views
773.0K
Likes
2.8K
Comments
194
Shares
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Selling · SaaS › Finance Software
Why it worked
The video uses a relatable financial anxiety hook, contrasting a high income with financial vulnerability, which resonates with many viewers. The mention of a specific investment platform (Bloom) in the context of a child's portfolio subtly introduces a solution without an overt sales pitch.
Summary
The creator discusses her family's financial situation, highlighting that despite a combined income of $180k, an unexpected $500 expense would be financially devastating. She mentions her 16-year-old daughter has $8,742 in a Bloom portfolio, implying this is a financial plan.
Structure
- 1Financial insecurity despite high income
- 2Mention of daughter's investment portfolio
- 3Implied solution through Bloom investing
Product placement
The video mentions the daughter has $8,742 in her "bloom portfolio", indicating Bloom is an investment platform.
On-screen text
hubby and i make 180k
combined,
2 kids and one unexpected
$500
expense would still wreck us
my daughter is 16 and has
$8,742 in her bloom portfolio
so at least one of us has a plan
Original caption
she will not be learning money at 30 like i did #PersonalFinance #financialliteracy #bloominvesting #bloomlearntoinvest
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