Why it worked
The video provides a relatable glimpse into the daily routine of a young professional in a specific industry, using clear timestamps and cost breakdowns to offer a sense of transparency and aspiration.
Summary
The video follows a finance professional's day, starting with her commute to work via train and car. She then goes through her workday, including coffee breaks, lunch, and setting up a new laptop, before packing up and heading home.
Structure
- 1Morning commute
- 2Work and coffee break
- 3Lunch break
- 4Afternoon work and laptop setup
- 5Packing up and leaving
- 6Evening commute
Product placement
Le Minerale: it is a brand of bottled water that appears as a sticker on the train window. Removing it would not change what happens in the video.
FamilyMart: it is a convenience store chain that appears as a storefront and interior. Removing it would not change what happens in the video.
Ubi Bakar Madu: it is a food item (baked sweet potato) sold at FamilyMart. Removing it would not change what happens in the video.
Kisaku: it is a coffee shop. Removing it would not change what happens in the video.
Wyld: it is a brand of coffee or beverage, seen on a screen in the coffee shop. Removing it would not change what happens in the video.
On-screen text
day in the life &
how much i spend in a day
as a finance girly in fintech
08:30
commute
IDR 64.900
09:03
commute 2
IDR 8.000
09:25
arrive & settle in
09:30
work
12:05
coffee
IDR 29.000
12:30
ajajan
IDR 15.900
13:07
walk
13:10
work
14:19
snacc break
14:59
work
16:10
lunch
IDR free
17:01
new laptop replacement
17:12
configure laptop
19:27
pack up and leave
19:48
bulang
IDR 27.000