Why it worked
This video likely performed well due to its relatable "day in the life" format, showcasing a typical workday for someone in a "finance girly in fintech" role. The inclusion of specific expenses and activities like commuting, coffee breaks, and lunch provides a realistic glimpse into the creator's lifestyle, which resonates with viewers interested in personal finance, career vlogs, and daily routines.
Summary
This video follows a "finance girly in fintech" through her workday, showing her commute, coffee break, lunch, and grocery shopping. It highlights various expenses throughout her day, from transportation to food and purchases.
Structure
- 1Morning commute and work start
- 2Coffee break and snack purchase
- 3Lunch at a restaurant
- 4Commute back and grocery shopping
- 5Evening work and packing up
- 6Final commute and grocery haul
Product placement
The video shows various purchases and activities throughout the day, including transportation (commute #1 and #2), snacks (jajan), coffee, lunch at a restaurant (SETO Menchi Grill), and groceries. The coffee shop "Tikofi" is also featured with a "buy 1 get 1 promo". The specific food items like "dubai chewy break" and the restaurant "SETO Menchi Grill" are shown.