Everyone thought I was crazy

@kglowbella

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SoundTikTok sound · original sound - kglowbella

Promoted product

Bellba

2 videos

Why it worked

The video resonates by sharing a relatable founder's journey, highlighting the courage to pursue a passion despite external skepticism and showcasing the tangible results of that dedication through the creation of her own brand.

Summary

The creator shares her journey of leaving a stable corporate job to pursue her passion for creating her own skincare brand, Bellba. She explains that she went into product development and manufacturing to understand the process, a decision many didn't understand at the time.

Structure

1Leaving a stable career
2Pursuing product development
3Building her own brand
4The reason Bellba exists
5Making the same decision again

Original caption

Everyone thought I was throwing my career away😅 I left a stable corporate job to learn the one skill I knew I’d need to build my own skincare brand, how products are actually made🧪 At the time, almost nobody understood why. For years, it looked like the wrong decision. Turns out, the scariest decision became the best one 🤍 Follow for more founder stories Glow your way ✨ #koreanskincare #beautyfounder #womeninbusines #founderstory #productdevelopment

More from @kglowbella

Product placement

Bellba: ACTS - it is the brand of skincare products being developed and sold. Removing it would change the entire premise of the video. The video shows the development and branding of Bellba products. The website shown also features Bellba products. The creator's bio links to Bellba. VietBeauty: APPEARS - a banner at an event. Removing it would not change what happens in the video. Apple (MacBook): APPEARS - a laptop is used for work. Removing it would not change what happens in the video. PRADA: APPEARS - a handbag is visible. Removing it would not change what happens in the video.

Call to action

Follow for more founder stories glow your way ✨

On-screen text

Everyone thought I was crazy Bella Lee Product Development Director Everyone thought I was crazy for walking away from a stable career good salary good title a clear path and I left all of it a clear path and I left all of it not for another big company people spend years trying to get into companies like that people spend years trying to get into companies like that I was leaving one for something completely different back then, our formulas came from global headquarters so if I wanted to really understand how skincare was made I had to go to the manufacturing side myself I had to go to the manufacturing side myself going from marketing and sales into product development people thought it made no sense people thought it made no sense but I already knew where I was headed but I already knew where I was headed one day, I was going to build my own brand and you can't lead product development and you can't lead product development how skincare is actually developed how skincare is actually developed so I made the uncomfortable move first I knew it would slow my career down I knew most people wouldn't get it but I didn't just want to know how to sell skincare but I didn't just want to know how to sell skincare I wanted to know how to create it I wanted to know how to create it for years it looked like the wrong decision for years it looked like the wrong decision now it's the reason Bellba exists now it's the reason Bellba exists and honestly I'd make the same decision all over again and honestly I'd make the same decision all over again Follow for more founder stories glow your way ✨

Transcript

Everyone thought I was crazy for walking away from a stable career. Good salary, good title, a clear path and I left all of it. Not for another big company. People spend years trying to get into companies like that. I was leaving one for something completely different. Back then, our formulas came from global headquarters. So if I wanted to really understand how skincare was made, I had to go to the manufacturing side myself. Going from marketing and sales into product development, people thought it made no sense. But I already knew where I was headed. One day, I was going to build my own brand. And you can't lead product development, and you can't lead product development, how skincare is actually developed. So I made the uncomfortable move first. I knew it would slow my career down. I knew most people wouldn't get it. But I didn't just want to know how to sell skincare. I wanted to know how to create it. For years, it looked like the wrong decision. Now it's the reason Bellba exists. And honestly, I'd make the same decision all over again. Follow for more founder stories glow your way ✨