The old music industry is dead

The video taps into a common sentiment among artists about the changing music industry landscape and offers actionable advice on audience engagement, resonating with creators seeking to navigate this shift.

The speaker asserts that the traditional music industry is dead and that current platforms and apps are focused on community building rather than mass reach. They emphasize the need for artists to understand their niche audience and tailor their content accordingly, suggesting that a lack of clear communication about their music indicates a flawed strategy.