Why it worked
The video taps into a widely discussed and controversial topic in the music industry: artist streaming royalties. The mention of a high-profile artist like Snoop Dogg, combined with a shocking figure, creates immediate intrigue and shareability.
Summary
This video discusses the low streaming payouts artists receive, using Snoop Dogg's alleged $45,000 earnings from a billion Spotify streams as an example. It contrasts this with the potential earnings of independent artists who retain a larger percentage of their royalties.
Structure
- 1Introduction of Snoop Dogg's low streaming earnings
- 2Explanation of Spotify's payout structure
- 3Comparison with independent artist earnings
- 4Discussion of factors affecting royalties (songwriters, samples, advances)
Product placement
Spotify (ACTS - streaming platform where music is played and royalties are generated; removing it would change the video's topic). Lil Jon (APPEARS - his tweet is shown on screen, but he does not act in the video and removing it would not change what happens in the video). Snoop Dogg (APPEARS - he is the subject of discussion, but does not act in the video and removing him would not change what happens in the video). Wiz Khalifa (APPEARS - mentioned as a collaborator, but does not act in the video and removing him would not change what happens in the video). Bruno Mars (APPEARS - mentioned as a collaborator, but does not act in the video and removing him would not change what happens in the video). Death Row Records (APPEARS - logo on clothing, does not act in the video and removing it would not change what happens in the video).
On-screen text
Spotify Exec explains
how Snoop Dogg only
made $45K from a
billion streams
THE
VIDEO
ABOUT-
MUSIC HAD A
BILLION STREAMS
AND HE THINKS
HIS CHECK WAS
$45,000...
SNOOP DOG CALLS OUT
LOW PAYOUTS FROM
STREAMING PLATFORMS
shit from Spotify
where I got a billion streams
right
my publisher hit me
I said
how much money is that
that shit wasn't even
$45,000
that's crazy
Spotify Exec explains
how Snoop Dogg only
made $45K from a
billion streams
IF YOU HAVE A
BILLION STREAMS
WE'RE GONNA PAY
3 TO 5 MILLION
FOR IT
FOR THAT SONG
"YOUNG
WILD AND FREE"
RELEASED WITH
SO MAJOR LABEL
TERMS ON THE
RECORDING
80% OF THE 3
GOES TO THE
WIZ KHALIFA
BRUNO MARS
TRACK
LIKE WAS THERE
AN ADVANCE?
PUBLISHING SIDE
AROUND 20% OF
THAT PAYOUT
AND ON THAT
THERE'S
13 SONGWRITERS
SAMPLES
BUT THERE'S 13
WRITERS
I WAS DOING
THE NAPKIN
I THINK MAYBE
ABOUT
MECHANICAL
ROYALTIES
GOTTEN FROM
THAT ONE SONG
AND SO
BASICALLY
EXAMPLE
OF IF YOU'RE A
DIY ARTIST
PRETTY SIMPLE
IF YOU HAVE A
SONGS
INDEPENDENT
GETTING THE
FULL 3 TO 5
SIGNING LABEL
SOMETIMES IT'S
LIKE
LIFE-CHANGING
ADVANCE AND-
BUT YOU'RE JUST
MUCH BACK-
IN ROYALTIES IN