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41.3Talking HeadStory Open hookLifestyle
Hook
My son's biological grandparents told us he's Scottish
@the4fformula
29.5K followers · usually 12.2K views a post
Views
502.5K
Likes
52.9K
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95
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Why it worked
The video uses a relatable and humorous premise about ancestry and family connections, combined with a surprising and funny reveal, to create engaging content that resonates with viewers.
Summary
A father shares a humorous anecdote about his son's ancestry, revealing that his son's biological grandparents told them he is Scottish. He then checks his own ancestry and discovers he is 2% Scottish, jokingly attributing it to contagion.
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Transcript, structure and on-screen text
4 beats and 7 lines of on-screen text — the parts you need to write your own version.
Original caption
Adoption may not change your DNA, but it definitely changes your heart ❤️ @Callie and DeeDee Davis #adoption #boymom #family #Love
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