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All breakouts
55.3Silent UGCOther hookLifestyle
Hook
Enboxin
@denisse.szn
2.8K followers · usually 978 views a post
Views
53.8K
Likes
6.0K
Comments
169
Shares
455
Promoted product
enhypen ramen
Why it worked
The video taps into the strong fan culture surrounding K-pop groups like Enhypen, specifically the desire for collectible merchandise. The unboxing format creates anticipation, and the relatable disappointment of not getting a desired item resonates with fellow fans.
Summary
The creator is unboxing a package of Enhypen ramen, expressing disappointment that she didn't get a specific member's collectible. She then receives a different collectible from someone else, which she also finds acceptable.
Structure
- 1Unboxing Enhypen ramen
- 2Receiving a collectible photo card
- 3Expressing desire for a different member's card
- 4Receiving another collectible
- 5Accepting the second collectible
Product placement
Original caption
Maybe jungwon next time it was the only 3 pack they had left 😔#enhypen #ot7 #engene #ramen #target
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