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10.5Silent UGCDirect Question hookLifestyle
Hook
Since when does McDonald's sell this?
@denisse.szn
2.8K followers · usually 978 views a post
Views
7.2K
Likes
117
Comments
8
Shares
5
Why it worked
The video likely worked by leveraging a common consumer experience (getting fast food) and adding a humorous twist (finding an unexpected item in a familiar bag), creating curiosity and relatability.
Summary
The video shows a person opening a McDonald's bag and pulling out several taquitos. The on-screen text questions when McDonald's started selling this item.
Structure
- 1Opening a McDonald's bag
- 2Revealing taquitos inside
- 3Questioning the item's origin
Product placement
McDonald's: it is a fast-food chain that sells food. It merely APPEARS here as a logo on the bag. Removing it would not change what happens in the video.
On-screen text
Since when does McDonald's sell this?
Original caption
Though I was tweaking for a second #mexican #mexicanmom #hispanic #tacos #tacosdorados
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