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10.5Silent UGCDirect Question hook
Hook
Since when does McDonald's sell this?
@denisse.szn
2.8K followers · usually 700 views a post
Views
7.2K
Likes
117
Comments
8
Shares
5
Why it worked
The video likely worked by leveraging a common consumer experience (getting fast food) and adding a humorous twist (finding an unexpected item in a familiar bag), creating curiosity and relatability.
Summary
The video shows a person opening a McDonald's bag and pulling out several taquitos. The on-screen text questions when McDonald's started selling this item.
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Transcript, structure and on-screen text
3 beats and 1 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Though I was tweaking for a second #mexican #mexicanmom #hispanic #tacos #tacosdorados
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