Loading video…
All breakouts
89.2Talking HeadOther hookLifestyle
Hook
smidge.
@trustindog1
1.6K followers · usually 341 views a post
Views
30.3K
Likes
79
Comments
4
Shares
0
Why it worked
The video effectively uses a relatable problem (insect bites) and presents a clear solution with a product demonstration. The comparison to a less effective traditional method and the emphasis on the product's positive attributes (family-friendly, pleasant smell) likely resonated with viewers seeking effective and safe insect repellent.
Summary
The creator compares a traditional method of repelling midges (using bracken) to a product called Smidge. They highlight Smidge's benefits, such as being family-friendly, pregnancy-safe, non-greasy, and smelling good, before demonstrating its application and implying it's superior to their old method.
Structure
- 1Introduction of Smidge
- 2Comparison to traditional method
- 3Highlighting Smidge's benefits
- 4Demonstration of application
Original caption
#ad Smidge insect repellent deet free. Don’t go anywhere without it. Uk camping, hiking, dog walking, dog training, forest and countryside. Handy size and great perfume. Midges, mosquitos, ticks, bed bugs. As an amamzon influncer I earn from qualifying purchases. #smidge#ukdogwalkers#ukcamping smidge for all insects.
More from @trustindog1
More breakout videos from this creator.
