smidge.

The video effectively uses a relatable problem (insect bites) and presents a clear solution with a product demonstration. The comparison to a less effective traditional method and the emphasis on the product's positive attributes (family-friendly, pleasant smell) likely resonated with viewers seeking effective and safe insect repellent.

The creator compares a traditional method of repelling midges (using bracken) to a product called Smidge. They highlight Smidge's benefits, such as being family-friendly, pregnancy-safe, non-greasy, and smelling good, before demonstrating its application and implying it's superior to their old method.