I CAN'T BELIEVE

@theorganisedmums

13.4K followers · usually 566 views a post

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Selling · Other Product

The Organised Mumsseen in 3 videos →www.theorganisedmums.co.uk ↗

Why it worked

The video effectively showcases the brand's growth and success through a combination of relatable content (addressing the 'mental load of motherhood'), tangible product demonstrations, and social proof (awards, media features, follower count). The narrative arc from a single product to a thriving business with multiple offerings creates a compelling story of achievement.

Summary

This video chronicles the journey of 'The Organised Mums,' a business that started 15 months ago with a single planner and has since grown to over 20,000 followers. It highlights their product launches, awards, features in British Vogue, and expansion into new collections, emphasizing their mission to alleviate the mental load of motherhood.

Structure

1Introduction and follower milestone
2Product launch and success (Mum Planner, Wall Planner)
3Awards and media features (British Vogue)
4New product lines (Pregnancy Collection)
5Business growth and problem-solving approach

Original caption

Thank you for 20k followers across TikTok and Instagram. We are truly living our dream by building out this business 🥹🤎 #smallbusinessowner #theorganisedmums #plannerformums #planners #themumplanner

More from @theorganisedmums

Their other posts in the index, biggest breakout first.

6Customer appreciation and future outlook

Product placement

The Organised Mums (ACTS - sells planners and tools for mothers, its interface is operated via the website, its results are visible in the products themselves, and the video explains what it does for them. Removing it would change the video's purpose).

On-screen text

I CAN'T BELIEVE IDEA WE DECIDED TO TRY 15 HAS NOW HIT 20,000 FOLLOWERS ACROSS OUR SOCIAL MEDIA PLATFORMS. LIKE WHAT? IF YOU ARE NEW HERE, ORGANISED MUMS. WE STARTED A MUMS WITH THE MENTAL LOAD OF MOTHERHOOD. CREATE PLANNERS AND TOOLS TO THE INS AND LIFE AS A MOTHER AKA. WE STARTED OFF PRODUCT WHICH WAS THE MUM PLANNER WHICH WENT ABSOLUTELY AND QUICKLY BECAME THE HIGHEST RATED WE THEN LAUNCHED 6 MONTHS LATER AND AGAIN OUR CUSTOMERS LOVE THEM. EARLIER THIS YEAR WINNING AND WON BEST ORGANISATION PRODUCTS FOR MUMS AND ALSO BEST GIFT FOR MUMS IN BRITISH VOGUE'S LUXURY CHILDREN'S CAMPAIGN AND MOST RECENTLY A PREGNANCY COLLECTION, THE MOST PERFECT PLANNER AND ORGANISER FOR ANYONE WHO'S EXPECTING. BUT THAT'S NOT HAVE MORE COLLECTIONS AND MORE PRODUCTS ALSO LOCKED INTO FREE SPECIAL EVENTS WHERE TO TELL US THAT WE'D BE BECOME A SIX 18 MONTHS OF LAUNCHING PLANNERS, NEVER BELIEVED IT. BUT OUR PRODUCTS PROBLEM IN MOTHERHOOD WHICH IS CARRYING EVERYTHING IN YOUR HEAD. HAVE CREATED REAL SOLUTIONS EVERYTHING THAT YOU ONE PLACE. EVERYONE WHO HAS OUR PRODUCTS ARE ACROSS 15 DIFFERENT COUNTRIES HUNDRED FIVE STAR REVIEWS. WE ARE JUST GETTING STARTED AND THE SECOND HALF OF THIS YEAR.

Transcript

I can't believe that the business idea we decided to try 15 months ago has now hit 20,000 followers across our social media platforms. Like what? If you are new here, we are the organised mums. We started a mums with the mental load of motherhood. Create planners and tools to the ins and life as a mother. Aka, we started off with our first product which was the mum planner, which went absolutely viral and quickly became the highest rated. We then launched our wall planner six months later, and again, our customers love them. Earlier this year, we became award winning and won best organisation products for mums and also best gift for mums. Then we were approached to feature in British Vogue's luxury children's campaign. And most recently, we have launched a pregnancy collection, the most perfect planner and organiser for anyone who's expecting. But that's not it. This year we have more collections and more products, and we have also locked into free special events where we will meet our customers in person. If you were to tell us that we'd be become a six-figure business within our first 18 months of launching planners, we would have never believed it. But our products address a real problem in motherhood, which is carrying everything in your head. We have created real solutions, everything that you ever need in one place. Thank you to everyone who has our products are across 15 different countries and have multiple hundred five star reviews. We are just getting started and cannot wait for the second half of this year.