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I wish I were fit enough

@theorganisedmums

13.4K followers · usually 566 views a post

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Why it worked

The creator uses a relatable analogy between fitness and organization, addressing a common pain point for busy mothers. The video's structure, starting with a seemingly counterintuitive statement and then explaining the logic, creates intrigue and encourages viewers to watch until the end for the resolution.

Summary

The creator discusses the common misconception that one must be organized before using a planner, comparing it to waiting to be fit before joining a gym. She explains that planners are tools designed to help people become more organized by providing a system to manage information.

Structure

1Introductory statement about fitness and gyms
2Analogy to planners and organization for mothers
3Explanation of why planners are created and needed
4The purpose of a planner to externalize information
5Conclusion: a good system makes a mum organized

On-screen text

I wish I were organised enough for this!

Transcript

I wish I were fit enough to join the gym. Sounds ridiculous, right? Because isn't the whole point of joining a gym to help you become fit? That's what I think anyway. When we get comments like this about our mum planners, the whole point of getting a planner is to help you get more organised. The same way that you don't wait to become fit to go to the gym, you don't wait to become organised to get a planner. Getting a planner helps you get organised. Going to the gym helps you become more fit. Because the truth is, we didn't create this planner because we were already organised at all. We created this planner because we really needed it. Because if like me, you missed inset days, you forgot the dentist appointment, you showed up at parents' evening on the wrong night. This planner helps you take all that information out of your head and into one place. That's that's the purpose of this planner. Because sometimes the most organised mum is not the mum that remembers everything. It's the mum that just has a really good system in place.

Original caption

“I’m too unfit to join the gym.” Read that again. Sounds backwards, right? So why do so many mums tell themselves they’re too disorganised for a planner? 🤎 #MentalLoad #WorkingMumLife #MumOrganisation #FamilyPlanning #TheOrganisedMums