Bed Bath & Beyond + The Container Store = the only college shopping destination you need

@livviazhang

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Bed Bath & Beyond and The Container Store https://www.containerstore.com/ ↗

Why it worked

The video leverages the relatable 'back to school' shopping season and provides a clear, actionable value proposition (a discount code) for a specific target audience.

Summary

A college student visits Bed Bath & Beyond and The Container Store to showcase essential items for dorm room living. She highlights various products for sleep, storage, and laundry while promoting a discount text program.

Structure

1Introduction to the shopping destination
2Highlighting sleep setup essentials
3Showcasing storage solutions for small spaces
4Emphasizing budget-friendly options
5Call to action for savings

Product placement

The video is a direct advertisement for Bed Bath & Beyond and The Container Store, featuring the creator walking through the store and highlighting specific product categories.

Call to action

Text COLLEGE to 22822 for savings all summer.

Original caption

Bed Bath & Beyond is BACK and I'm stocking up for senior year 🎓✨ @Bed Bath & Beyond + @The Container Store is honestly the ultimate destination for everything you need for college living. Text COLLEGE to 22822 for their 20% Savings Pass, plus other great deals and product must-haves all summer long 🛒 #collegeessentials #dormroom #backtoschool #dormhaul #collegeadvice

More from @livviazhang

Their other posts in the index, biggest breakout first.

On-screen text

Bed Bath & Beyond + The Container Store = the only college shopping destination you need I run a nonprofit and wrote a book from my dorm room, so trust me when I say sleep setup matters. At The Container Store you can get headboards from $89, mattress toppers, comforters, pillows, sheet sets and so much more. Their products have a quality that actually lasts all four years. Small space storage is everything in a dorm. Carts, bins, over-the-door organizers, slim hangers and more help to maximize every single inch. And of course, being a student means being on a tight budget. Laundry solutions, towels, shower caddies, appliances under $40 for late night study sessions mean you can get great value without sacrificing style. Shop in store or online and use their college checklist so you don't forget a thing. Text COLLEGE to 22822 for savings all summer.

Transcript

Back to school season is coming up and as a rising senior at Harvard, Bed Bath & Beyond and The Container Store is the first place I'm going to turn to. I run a nonprofit and wrote a book from my dorm room, so trust me when I say sleep setup matters. At The Container Store you can get headboards from $89, mattress toppers, comforters, pillows, sheet sets and so much more. Their products have a quality that actually lasts all four years. Small space storage is everything in a dorm. Carts, bins, over-the-door organizers, slim hangers and more help to maximize every single inch. And of course, being a student means being on a tight budget. Laundry solutions, towels, shower caddies, appliances under $40 for late night study sessions mean you can get great value without sacrificing style. Shop in store or online and use their college checklist so you don't forget a thing. Text COLLEGE to 22822 for savings all summer.