Bed Bath & Beyond + The Container Store = the only college shopping destination you need

@livviazhang

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SoundTikTok sound · original sound - livviazhang

Promoted product

Bed Bath & Beyond and The Container Storecontainerstore.com

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Why it worked

The video leverages the relatable 'back to school' shopping season and provides a clear, actionable value proposition (a discount code) for a specific target audience.

Summary

A college student visits Bed Bath & Beyond and The Container Store to showcase essential items for dorm room living. She highlights various products for sleep, storage, and laundry while promoting a discount text program.

Structure

1Introduction to the shopping destination
2Highlighting sleep setup essentials
3Showcasing storage solutions for small spaces
4Emphasizing budget-friendly options

Original caption

Bed Bath & Beyond is BACK and I'm stocking up for senior year 🎓✨ @Bed Bath & Beyond + @The Container Store is honestly the ultimate destination for everything you need for college living. Text COLLEGE to 22822 for their 20% Savings Pass, plus other great deals and product must-haves all summer long 🛒 #collegeessentials #dormroom #backtoschool #dormhaul #collegeadvice

More from @livviazhang

Product placement

The video is a direct advertisement for Bed Bath & Beyond and The Container Store, featuring the creator walking through the store and highlighting specific product categories.

Call to action

Text COLLEGE to 22822 for savings all summer.

On-screen text

Bed Bath & Beyond + The Container Store = the only college shopping destination you need I run a nonprofit and wrote a book from my dorm room, so trust me when I say sleep setup matters. At The Container Store you can get headboards from $89, mattress toppers, comforters, pillows, sheet sets and so much more. Their products have a quality that actually lasts all four years. Small space storage is everything in a dorm. Carts, bins, over-the-door organizers, slim hangers and more help to maximize every single inch. And of course, being a student means being on a tight budget. Laundry solutions, towels, shower caddies, appliances under $40 for late night study sessions mean you can get great value without sacrificing style. Shop in store or online and use their college checklist so you don't forget a thing. Text COLLEGE to 22822 for savings all summer.

Transcript

Back to school season is coming up and as a rising senior at Harvard, Bed Bath & Beyond and The Container Store is the first place I'm going to turn to. I run a nonprofit and wrote a book from my dorm room, so trust me when I say sleep setup matters. At The Container Store you can get headboards from $89, mattress toppers, comforters, pillows, sheet sets and so much more. Their products have a quality that actually lasts all four years. Small space storage is everything in a dorm. Carts, bins, over-the-door organizers, slim hangers and more help to maximize every single inch. And of course, being a student means being on a tight budget. Laundry solutions, towels, shower caddies, appliances under $40 for late night study sessions mean you can get great value without sacrificing style. Shop in store or online and use their college checklist so you don't forget a thing. Text COLLEGE to 22822 for savings all summer.