@nycacc — 10x breakout

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I'VE BEEN HERE A WHILE TAKE A LOOK AT ME FIRST

@nycacc

220.4K followers · usually 7.5K views a post

Views

75.8K

Likes

11.9K

Comments

493

Why it worked

The video effectively uses emotional storytelling by highlighting Slips' long wait and his journey from fear to trust, combined with a clear call to action to visit the shelter. The visual of the cat and the text overlays create a compelling narrative for potential adopters.

Summary

This video highlights Slips, a cat who has been in the Manhattan ACC shelter for 120 days. It shares that he was surrendered with his son, Simba, but they did not get along, and Simba has since been adopted. The video aims to encourage people to meet Slips at the shelter.

Structure

1Introduction of Slips and his long stay at the shelter
2Information about his surrender with his son, Simba
3Update that Simba has been adopted
4Description of Slips' initial fear and his progress in learning to trust
5Call to action to meet Slips at Manhattan ACC

Product placement

Manhattan ACC (Acts: This is the animal shelter where the cat is located and where potential adopters can go to meet him. Removing it would change the location where the cat can be adopted.)

Call to action

Ask to meet Slips at Manhattan ACC

On-screen text

I'VE BEEN HERE A WHILE TAKE A LOOK AT ME FIRST Meet Slips! It's his 120th day in the shelter He was surrendered with his son Simba This is Simba They unfortunately didn't get along with each other But Simba has already left the shelter Now Slips is hoping to be noticed He was very scared when he first came to the shelter He has been brave and learned to trust again Ask to meet Slips at Manhattan ACC

Original caption

Slips (249438) is adoptable at Manhattan ACC! Apply for Slips here: https://nycacc.app/#/browse/249438 A volunteer writes: I spent some time with Mr. Slips today, and now that he's more adjusted to the Care Center, he seems like a totally different cat than his earlier notes state: I found him to be playful, gentle, and a lover of any and all human interaction. This handsome youngster waited patiently for me to approach his kennel, and when I did he greeted me with some hearty meows and an invitation to bat around a feather toy. He took a break to munch some chow, then lay down on his side and rolled around to reveal his belly, a sign of trust. Slips really is a fan of humans, and the perfect new pet parent for him is someone who keeps a pile of toys on hand and gives him one-on-one time. He's the kind of cat who will cheer you up when you're feeling blue, listen to you when you talk about your day, and never turn down the opportunity to just hang and enjoy your company. Meet this handsome boy at the Manhattan Care Center today! Thank you @evelynecumps for the footage of Slips! #nycacc #Boroughbred #ManhattanACC