At 105 pounds, Hercules tries his best to not look scary to adopters

@nycacc

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SoundTikTok sound · now the rain comes

Promoted product

Hercules

Why it worked

The video effectively uses emotional appeal by showcasing a large, seemingly intimidating dog who is actually very gentle and affectionate, tugging at viewers' heartstrings and encouraging adoption.

Summary

This video introduces Hercules, a 105-pound dog at the Queens ACC shelter who was abandoned. Despite his size, he is a gentle and friendly dog who is looking for a loving home. The video highlights his playful nature and his desire for affection, encouraging viewers to consider adopting him.

Structure

1Introducing Hercules and his size
2Showing his playful nature with a toy
3Explaining his abandonment and confusion
4Highlighting his affectionate personality
5Stating his desire for a home

Original caption

Hercules (265184) is adoptable from Queens ACC! Hercules’s Bio: https://nycacc.app/#/browse/265184 Meet Hercules, a 105-pound gentle giant with a heart just as big as his head. Despite his Herculean size, this sweet boy will roll over for belly rubs within minutes of meeting you. We don’t know much about Hercules since he was dropped off at the shelter without any information, but we do know he’s a big softie who’s ready to be someone’s hero. Could Hercules be your happily ever after? _____________________________ This Saturday, September 26th ACC is partnering with @ASPCA for a special adoption promotion at Queens Animal Care Centers, as a part of the nationwide #TheRescueEffect campaign! All pets at Queens ACC will have their adoption fees waived, including Hercules! Mark your calendars and come adopt. #nycacc #boroughbred #QueensACC

More from @nycacc

Product placement

Queens ACC: a shelter that houses animals for adoption. It appears to be a physical location and also has a website. Removing it would change what happens in the video because the video is about finding a home for an animal at this specific shelter. ASPCA: a brand that is partnering with Queens ACC for an adoption event. It merely appears as a logo on a flyer. Removing it would not change what happens in the video. NYCACC.app: a website for viewing adoptable animals. It appears on a flyer. Removing it would not change what happens in the video.

Call to action

Check out the linktree below for all of ACC's useful links!

On-screen text

At 105 pounds, Hercules tries his best to not look scary to adopters When someone walks by, he shows off his favorite toy Hercules was dropped off at the shelter without any information He's a little confused about why he's here But that doesn't stop him from being the biggest smush! Everyone is a bestie to Hercules He just wants to find a loving home He's waiting at Queens ACC

Transcript

When someone walks by, he shows off his favorite toy Hercules was dropped off at the shelter without any information He's a little confused about why he's here But that doesn't stop him from being the biggest smush! Everyone is a bestie to Hercules He just wants to find a loving home He's waiting at Queens ACC