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@ilariajessica

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Promoted product

Backcountry Tahoe Sun Hoodie

Why it worked

The creator leverages a previous successful video to build anticipation and trust, then provides a genuine-use case for the product during an outdoor activity, making the recommendation feel authentic and relatable.

Summary

The creator reviews the Backcountry Tahoe Sun Hoodie, rating it as her favorite after extensive testing on a hiking trip. She highlights its comfort, fit, and temperature-regulating properties, even in challenging conditions. The video also briefly mentions Backcountry shorts and recommends the brand for outdoor clothing.

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Transcript, structure and on-screen text

6 beats, a 235-word transcript and 8 lines of on-screen text — the parts you need to write your own version.

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Original caption

Discount code and sizing deets 👇🏻 (ad) Code “ILARIA15” gets you 15% off your first order at Backcountry.com; some exclusions apply. I’ve l!nked this in my bi0 for you! The sun hoodie is the @Backcountrycom Tahoe sun hoodie and I measure as a size small but opted for a medium for a looser fit and don’t regret it! The shorts I’m wearing are the Backcountry Wasatch Ripstop 3.5 inch women’s shorts and I’m obsessed! I love the cut of these, not too long & not too short. I’m 5’3” for reference! I bought these in a size small and would say they are true to size 🤗 #BackcountryPartner