Off-days for startup founders

@jason.nyc.founder

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SoundTikTok sound · Doo Wop (That Thing) (Instrumental)

Promoted product

Ganance Heirganance.com

Make any watch a smartwatch. Keep your health data and your personal style. The Heir is the modular health wearable that attaches to your favorite watch or bracelet.

Why it worked

The video uses a relatable "day in the life" format for startup founders, blending personal anecdotes with professional activities. The creator's direct address and engaging tone, combined with the intrigue of a "world's first invisible wearable," likely resonated with viewers interested in entrepreneurship and innovative products.

Summary

The creator, Jason, shares his "off-day" activities as a startup founder. He spent the morning filming content with a videographer and is now heading to meet someone from Alo's branding team to recruit them. He ends by asking viewers for their opinion on his mustache.

Structure

1Introduction and context of the day
2Filming content with a videographer
3Meeting a potential recruit from Alo

Original caption

I want to have a cool brand #wearables #startup #founders #watches

4

Asking for opinions on his mustache

Product placement

Ganance Heir: It is the world's first invisible wearable. It is a health tracker. It is being promoted by the creator who is the founder of the company. The creator's bio link leads to the product page. This product ACTS. Removing it would change what happens in the video. Alo: It is a company whose branding team the creator is meeting with. It merely APPEARS. Removing it would not change what happens in the video.

On-screen text

Off-days for startup founders I'M JASON, AND WORLD'S FIRST INVISIBLE WEARABLE. IT'S THE MONDAY AFTER JULY 4TH, AND MY FULL TIME EMPLOYER IS SO I'M SPENDING TODAY REALLY FOCUSING CONTENT AND BRANDING THE PAST FEW HOURS WITH A PROFESSIONAL VIDEOGRAPHER AT A WE WORK. CONTENT FOR OUR COMPANY IG PAGE. AND NOW I'M TO MEET UP WHO WAS VERY EARLY ON THE BRANDING TEAM FOR ALO. SO I'M HOPING TO SUCCESSFULLY RECRUIT HER TO JOIN THE TEAM. LASTLY, MOST IMPORTANTLY, ALL THINK ABOUT MY MUSTACHE? LET ME KNOW.

Transcript

I'm Jason, and I'm creating the world's first invisible wearable. It's the Monday after July 4th, and my full-time employer is so I'm spending today really focusing content and branding. The past few hours with a professional videographer at a We Work. We filmed some content for our company IG page. And now I'm on my way to meet up with who was very early on the branding team for Alo. So I'm hoping to successfully recruit her to join the team. Lastly, most importantly, what do you all think about my mustache? Let me know.