Why it worked
The video leverages the popular "coffee ASMR" trend with satisfying visuals and sounds of coffee preparation, making it highly engaging and shareable.
Summary
The video shows the process of making an iced coffee at home. It starts with filling a glass with ice, adding milk from a carton, and then brewing espresso directly into the glass. The coffee is stirred and then enjoyed while working at a desk.
Structure
- 1Prepare glass with ice
- 2Add milk
- 3Brew espresso
- 4Combine and stir
- 5Enjoy while working
Product placement
Alexandre Eco Dairy (a2/a2 milk): ACTS - used to make coffee, removing it would change the video. Normcore (coffee grinder): ACTS - used to grind coffee beans, removing it would change the video. Espresso machine (unbranded): ACTS - used to make espresso, removing it would change the video. Meraki (coffee shop/brand): APPEARS - a small label at the bottom of the glass, removing it would not change what happens in the video.