Why it worked
The video taps into the popular coffee-making trend on TikTok, specifically focusing on a cost-saving and potentially eco-friendly method of using reusable pods. The visual appeal of making a coffee drink and the relatable caption likely contributed to its engagement.
Summary
The video shows the process of making an iced coffee drink using a Nespresso machine and reusable espresso pods. It then demonstrates adding ice, a liquid sweetener, and milk to the espresso to create the final beverage.
Structure
- 1Preparing reusable espresso pods
- 2Brewing espresso
- 3Adding ice and sweetener to a glass
- 4Pouring espresso over ice
- 5Adding milk and stirring
Product placement
The video features a Nespresso machine and reusable espresso pods, implying they are used to make the coffee.
On-screen text
started reusing my espresso pods & never looked back