Why it worked
The video leverages a common daily ritual (making coffee) and presents it with a touch of humor and perceived expertise ('16 years of experience'), making it relatable and engaging for viewers who also enjoy customized coffee drinks.
Summary
The creator demonstrates how to make an iced coffee by first filling a glass with ice, then pouring in coffee, followed by creamer. They then stir the drink and take a sip.
Structure
- 1Fill glass with ice
- 2Pour in coffee
- 3Add creamer
- 4Stir drink
- 5Taste test
Product placement
Chopui Coffee Creamer: ACTS - it is poured into a glass of coffee to make a drink. Removing it would change the drink being made. Chopsui Coffee: ACTS - it is poured into a glass with ice. Removing it would change the drink being made.