grwm!

@via..li

1.3M followers · usually 153.4K views a post

Views

482.6K

Likes

96.1K

Comments

215

Shares

1.2K

SoundTikTok sound · hate that i made you love me

Promoted product

Kosas

Easy, weightless clean formulas that blur the lines between makeup and skincare for a healthy, flattering look.

4 videos4 creators

Why it worked

The video likely performed well due to its relatable "get ready with me" format and the creator's skillful application of popular beauty products, appealing to a visually-driven audience interested in makeup tutorials and product recommendations.

Summary

The video shows a "get ready with me" makeup routine. The creator applies various makeup products, including concealer, bronzer, blush, highlighter, and lipstick, to achieve a polished look.

Structure

1Apply base makeup
2Contour and blush
3Highlight
4Apply lip product
5

Original caption

grwm! @Lancôme @Diorbeauty @YSL Beauty @Armani beauty @Kosas @Givenchy Beauty

More from @via..li

Product placement

Lancôme: appears as a tagged brand in the caption. Its role is incidental and removing it would not change the video. Diorbeauty: appears as a tagged brand in the caption. Its role is incidental and removing it would not change the video. YSL Beauty: appears as a tagged brand in the caption. Its role is incidental and removing it would not change the video. Armani beauty: appears as a tagged brand in the caption. Its role is incidental and removing it would not change the video. Kosas: appears as a tagged brand in the caption and a product (powder) is used in the video. Its role is subject and removing it would change the video. Givenchy Beauty: appears as a tagged brand in the caption. Its role is incidental and removing it would not change the video.