grwm only concealers

@jaynadavis

160.0K followers · usually 10.1K views a post

Views

65.7K

Likes

5.7K

Comments

38

Shares

39

SoundTikTok sound · original sound - ci.gi.m

View velocity

+3.9K views over 8.8d · ~444/day · 8 observations

Promoted product

Kosas Revealer Concealer

Revealer is a creamy, skincare-packed concealer with medium, buildable coverage and a radiant finish that helps improve bare skin over time. Vegan and clean.

Why it worked

The video likely performed well due to its relatable "get ready with me" format and the popular "concealer only" makeup trend, appealing to viewers looking for quick and effective beauty routines.

Summary

The creator demonstrates a "concealer only" makeup routine, applying various concealers, blush, setting powder, and lipstick. The video showcases the blending and application of these products to achieve a finished look.

Structure

1Apply concealer to forehead and nose
2Blend concealer with a brush
3Apply concealer under eyes and to cheeks
4Blend with a sponge and brush
5

Original caption

Concealer only base will always be my favorite when I’m in a rush cause it’s so easy to blend it out. Kosas Revalar Concealer @Kosas @REFY lychee water blush @Laura Mercier loose setting powder @Milani Cosmetics make it last original @MERIT Beauty archival lipstick #makeup #concealertutorial #makeuptutorial #grwm #beginnermakeup

More from @jaynadavis

Product placement

Kosas Revealer Concealer: ACTS - used to apply makeup to the face, its interface is operated, it generates a visible result (makeup coverage). Removing it would change what happens in the video. REFY lychee water blush: ACTS - used to apply makeup to the face, its interface is operated, it generates a visible result (blush color). Removing it would change what happens in the video. Laura Mercier loose setting powder: ACTS - used to apply makeup to the face, its interface is operated, it generates a visible result (setting makeup). Removing it would change what happens in the video. Milani Cosmetics Make It Last Original: ACTS - used to set makeup, its interface is operated, it generates a visible result (setting makeup). Removing it would change what happens in the video. MERIT Beauty archival lipstick: ACTS - used to apply makeup to the lips, its interface is operated, it generates a visible result (lipstick color). Removing it would change what happens in the video.