pov: growing up with curly hair

@katherines919

3.6K followers · usually 20.6K views a post

Views

2.0M

Likes

377.4K

Comments

2.2K

Shares

27.4K

SoundTikTok sound · original sound - dolo8294

Promoted product

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Why it worked

The video uses a relatable 'point of view' format to tap into the shared experience of people with curly hair struggling with improper care. The rapid succession of images of ineffective products and tools creates a sense of shared frustration and validates the viewer's own experiences.

Summary

The video depicts the struggles of growing up with curly hair in a household that didn't know how to care for it. It shows various hair care products and tools that were used, implying they were not effective or suitable for curly hair.

Structure

1Child with curly hair being brushed
2Transition to a person with very large, unkempt curly hair
3Showcasing Suave Kids detangler spray
4Showcasing a purple detangling brush
5Showcasing Garnier Fructis shampoo and conditioner
6A brush with hair tangled in it
7Child with curly hair in an outdoor setting

Original caption

"tear free" they said 😭 #foryou #relatable #curlgirl #blowthisup #blondecurls

More from @katherines919

Product placement

Suave Kids Apple Detangler Spray (acts: it is a hair product used to detangle hair, removing it would change the video's narrative about hair care struggles) Garnier Fructis Fortifying Shampoo Sleek & Shine (acts: it is a hair product used for hair care, removing it would change the video's narrative about hair care struggles) Garnier Fructis Fortifying Cream Conditioner Sleek & Shine (acts: it is a hair product used for hair care, removing it would change the video's narrative about hair care struggles)