"remember when you used to brush out your curls and wear a low ponytail to school everyday"

The video taps into a shared experience and aesthetic preference for natural curly hair, using a nostalgic hook to resonate with viewers who may have previously straightened or brushed out their curls. The visual appeal of diverse curly hairstyles also contributes to its shareability.

The video shows various individuals with curly hair styled in different ways, contrasting with the idea of brushing out curls and wearing a low ponytail to school. It evokes a sense of nostalgia and appreciation for natural curls.