Why it worked
The video leverages a popular 'glow-up' or 'transformation' format that is highly engaging for the curly hair community, focusing on visual proof of hair health and growth.
Summary
A creator shows a comparison of her curly hair transformation over a three-year period. The video features clips of her hair in different styles and lengths to highlight its growth and health.
Structure
- 1Creator introduces the 3-year hair transformation
- 2Clips show the hair in 2023
- 3Clips show the hair in previous years
- 4Final reveal of current hair health
On-screen text
same hair but 3 years later.. 2023: