what going out in Avalon sounds like

The video likely resonated due to its relatable portrayal of social dynamics and the use of a humorous, slightly exclusionary punchline tied to a recognizable brand, creating an inside joke for those familiar with the brand's association with a certain lifestyle.

The video humorously depicts a lively social gathering, implying that not having "Peter Millar" associated with the event makes one a "squid." The on-screen text sets the scene in Avalon, suggesting a particular vibe for going out there.

Peter Millar ACTS — it is mentioned as a sponsor and the creator's handle is associated with it. Removing it would change the context of the sponsorship. It is not clear what Peter Millar does from this video alone, but it is presented as a brand associated with the event.