The video likely worked due to its inherent curiosity factor and the unusual premise of an apple transforming into a fish. The long duration of the experiment (Day 65) adds to the intrigue and encourages viewers to follow the progress.
Summary
The video shows an apple submerged in water inside a ziplock bag. The on-screen text indicates it is day 65 of the experiment, with the goal of keeping the apple in water until it becomes a fish. Hands are seen interacting with the bag and the apple.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.