The video likely worked due to its absurd premise and the visual curiosity it generated. The unexpected transformation of a common fruit into a 'crab' taps into a desire for novelty and the satisfaction of watching a bizarre experiment unfold.
Summary
The video shows a tomato submerged in water inside a plastic bag, with text indicating it's day 20 of an experiment to see if it turns into a crab. The tomato appears to be slightly distorted and has two small indentations that resemble eyes.
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Transcript, structure and on-screen text
4 beats and 3 lines of on-screen text — the parts you need to write your own version.