Why it worked
The video combines relatable gym motivation with a clear, albeit subtle, product promotion through influencer marketing, leveraging a discount code to incentivize purchase.
Product placement
AYBL (clothing brand) ACTS - the creator is wearing AYBL clothing and provides a discount code for it, implying it is a product being promoted. Removing it would change the context of the promotion. AYBL dc: PEYTON (discount code) ACTS - this is directly tied to the promotion of AYBL clothing.