The video uses a highly relatable 'POV' gym humor format to build engagement, naturally integrating the brand through the creator's outfit and a discount code in the caption.
Summary
The creator performs a gym skit about struggling with weights at a new gym while wearing AYBL apparel. The caption includes a discount code for the brand.
Structure
1Creator performs a set of lateral raises
2Creator pauses to comment on the weight
3Creator expresses frustration with the gym equipment
4Caption provides a discount code for AYBL
Product placement
Original caption
I soon realised this session would not be as usual😭 @AYBL code 'ANON10' #gymhumour #gymmemes #GymTok #gymgirl #girlswholift
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(a) AYBL — the creator wears the clothing, and the caption provides a discount code 'ANON10' for it. This acts as a promotional vehicle for the brand. Removing it would change the promotional nature of the post.
Call to action
code 'ANON10'
On-screen text
pov you're training at a different gym and realise at the end of your set...
"I swear these weights are heavier"
"I can usually get 15 and today it's like..."
"Don't think I can get more than 11"
Transcript
I swear these weights are heavier. I can usually get 15 and today it's like... Don't think I can get more than 11.